Category: Visual Identity

Does Your SaaS Behave This Way Or Is It Losing The Opportunity?

It’s been some time since we haven’t spoken about positioning and speech for SaaS companies. We’ve been talking about selectivity

Don’t Do This When Naming Your SaaS Company

This piece was written around 2 months ago on how to find the best name for your Saas. One quick

How To Handle Objections As A SaaS Company

Being aware of your users’ objections (especially if they’re not paying users yet) goes a long way. Mind you, the

One Better Way To Grab People’s Attention On A SaaS Website

Here’s one thing to be added to the pile of articles regarding the headline on your SaaS’s website. Simply say

SaaS Branding Is Perfectly Fine As Long As This Still Exists

Some people believe branding for SaaS companies is dead — it doesn’t matter at all in today’s world. All that

How To Plan A Highly-Converting SaaS Website For Free

“I need a new website because I’d love that clean look” or “I want a new website as we need

More About Why The Name Of Your Company Doesn’t Matter In 99.99% Of The Cases

I wrote before about how one can choose the name for their SaaS company: One of the ideas, in a

A Common Mistake That Costs SaaS Companies $1,000,000 Or More. And How To Avoid It (A Follow-Up)

This is for people who have read yesterday’s piece and are at an earlier stage through their SaaS company. As

A Common Mistake That Costs SaaS Companies $1,000,000 Or More. And How To Avoid It

When it comes to logos, there’s a culture to every industry/field. Corporate is usually blue. Nature/ecological/environmentally-aware companies are… green —

What SaaS Companies Can Learn From Kitchen Towels

Here’s how “ultra absorbing kitchen towels” can equate to “product management SaaS tool”. There are two recurring themes in my

How To Find The Best Name For Your SaaS Company

You know that feeling: what freaking name should I give my SaaS company? You probably want a name that will:

Here’s How You Should Talk About Your SaaS Product

Which one of two would you prefer? “Fixing your watch” or “screwdriver”? Which one of them makes you spend more