Disruption Is Good, But Not Stable.

Startups are cool and disruptive. Youngsters flock to products like Revolut, Monzo etc. and say “finally, someone understands me!”

Then they might say

Wow, look at all these perks that I get because of sticking with them! Discounts here and there, 24/7 support, maybe even cashback! Savings account, wow!

Little do some of them know that these are, in fact, available at “big corporation banks” like HSBC, Barclays etc. — simply not to them.

Or if they are, they haven’t been made clear, since the wide audience that HSBC caters to can’t allow for very precise communication — a luxury Monzo or Revolut can afford.

However, if you have £30m in cash, you probably won’t hold your money with Revolut. Indeed, maybe not with HSBC either, you might choose a private bank.

But the point is the same — you surely want that “ancient” company dealing with your big amounts. Can’t risk it with a startup that’s younger than you.

Disruption is cool. But, by definition, not stable.

About Ch Daniel

I run Chagency_, an experiences design agency — we help SaaS CEOs reduce user churn. I (used to) write daily on this topic and in similar areas. Here are my best pieces.

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I’ve also founded an app that went 0-200K users in its 1st year — The Legit Check App. See everything I do here: Chdaniel.com

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