Category: Reducing User Churn

How Does A SaaS Company Measure User Churn? Hint: It’s Not Statistics

It’s not statistical — at least not pure statistics. This post is not one to give you the formula or

How Do You Define An Engaged SaaS User?

I was answering the question in the title and here’s what I had to say. I run an experiences design

Why Searches Are Elegantly Simplistic And What Goes Through Your User’s Mind

Today is about searches. A bit of design and a bit of philosophy. When searching for something, you’d rather have

Don’t Hold Your Customers Hostages — Part 2, Monopolies And Blue Oceans

Based on the foundation of yesterday’s article, I’d like to take the narrative even further. There’s the phenomenon called the

Don’t Hold Your Customers Hostages. Facilitate Their Exit

I can’t know how much of a fan you are of online shopping but I do know about an aspect of

How To Convert A Free User To A Premium User — Part 2. Reactions.

Yesterday’s article was one of my best pieces so far — or so it feels, at least. If you didn’t

How To Convert A Free User To A Premium User

I was answering the question “What are the strategies to convert a free user to a premium user for a

What SaaS Companies Can Learn From The Wine Industry

Pre Scriptum: I’ve stated before that because one S in SaaS stands for service, let’s move our attention to what

How Tech Companies Evoke Feelings — Part 2: Snapchat’s Social Effect

As promised yesterday, the saga idea starts as of now. I was saying I’ll pick older articles of mine and continue

How Tech Companies Evoke Feelings

I was answering the following question: “What are customer retention techniques used by Facebook?” and the answer made sense for