Category: Reducing User Churn
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Why (And When) You Should Not Make Your Product/Website The Prettiest
You can try and make your company’s website fancy, along with its’ whole brand, the visual direction, the logo and
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You Will Want To Grow Things Slowly — Whether It’s A Company Or Your Body
You want to grow things slowly. People want to attain their ideal body after 3 months of going gym. Or
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How To Onboard Users By Offering A Demo+Sign-Up Process Together
Slack onboards people by having them go through 2 or 3 short pages and then they put them straight into
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Can SaaS Companies Learn Anything From The Soap Aisle In A Supermarket?
If you go to the soap aisle in your supermarket, you’ll notice a certain type of product: a soap that’s
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The Battle For Collaboration Tools (Or Extensions)
Dropbox changed their direction (or at least their offering) a couple of months ago — they’re going more into team
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What You Need To Keep In Mind When Building An Elegant Solution
You don’t need to make it as complicated as possible. Yes, sometimes problems are complicated — and they need complex
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What’s In A Profitable Software Product?
I like to think of software products as something you do once, just so that the global number of minutes/hours/etc
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A Startup Married To A Media Company — A Match Made In Heaven
Media companies withhold the attention of the people. They focus on whatever makes the eyeballs turn into their direction. That’s
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Why You Will Fail If You Go Straight For Your “World-Changing Idea”
Two days ago I’ve put out a preview to an unreleased long-form written piece. I’ve also promised I’ll release it
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The SaaS Network Effect: Lessons from Slack’s IPO
Frequent readers of this blog will know about my obsession with the SaaS network effect. In truth, it’s an ideal
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Cold Calling Is Over. Do This Instead.
There are things to be added to the “Future of Freemium” cornerstone piece, which I will do after this is
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How To “Listen To What Your Users Are Doing, Not What They’re Saying”
I was discussing with a fellow reader their team’s situation of applying for venture capital. As we were conversating back