Much like the glossary, this page is constantly updated.

Enjoy them and reach me out at daniel@chagency.co.uk for requests regarding what should be here


One of my theses that will probably age like fine wine: over years, it’ll become more and more of a point towards which I’ll point.

The mindset that behind multiple successful tech CEOs

My intent behind creating Chagency.

Here’s something beautiful. When word of mouth happens, your CAC (customer acquisition cost) is halved. You paid $1 to acquire an user, but she told someone else. Now it’s $0.50 per user. The beautiful thing is that this scales and it’s called the network effect. Here’s how to take a product that’s already out there and put it on steroids by enabling the network effect.

“Do things that don’t scale” says Paul Graham. But how do you know which unscalable things to do?

Meaning? Work? CEO? All three must be combined. Here’s how.

Where society is headed and how to make sure you’re the right track.

All media companies have this principle that they’re operating through. Here’s what this principle is and how CEOs in tech should implement it.

The first article that I keep pointing towards — the Bible definition of experiences.

Long-term mindset means “Okay dear user, I’ll help you even when it comes to unsubscribing”.

This time a piece from Medium. Negative word of mouth is now more important than ever. Here’s how to play with it.

We’re all about positioning — 99% of the successful products have positioned themselves one way or another. Here’s how it plays out 👇

A common mistake I see tech CEOs do, guided by designers.

The mindset behind following up. And how to avoid having to do it.

A concept that’s hard to implement but which will definitely pay its investment.