How To Find The Best Name For Your SaaS Company

You know that feeling: what freaking name should I give my SaaS company? You probably want a name that will:

How Be Unique As A Tech Company

Today’s Easter Sunday, celebrated by Catholic Christians. It’s a celebration, an event that’s expected to happen. In some cultures, gifts

How To Tell Lies (And The Truth) As A SaaS Company — Marketing

Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is

How To Manage “If Only I Had The Time” Problem As A CEO

So much to do, so little time. It’s like this all the time past a certain point and we better

How (And When) To Overthink And Move Fast As A SaaS Founder

The reason why disruption happens or why big companies fall and newcomers and break through is simple. Simple but definitely

How To Capture A Market By Putting Yourself In The Middle — From Uber To Streaming Services

On top of yesterday’s idea, I wanted to drop my cents on something I kept on mentioning on LinkedIn or

What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.

Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into

Want To Gain More Trust As A Tech Company? Sell More Time For The Same Price

I saw the other day a comment saying “I don’t want to have anything to do with Cloudflare since they’re

How Do You Know You’ve Made A Successful Platform? Like This.

There’s no such thing as SMSEO — social media search engine optimization. There is, actually, I’ve googled it. But it’s

SaaS Is A Name That’s Explained For Dummies

We’ve learned amongst years of business experience that it’s not just about the value. It’s not necessarily who has the

SaaS CEOs Are Missing Out On This Huge Opportunity — And It’s A Few Clicks Away

I do believe SaaS CEOs should write. Write to their paying users. Personally. Some might wince only by looking at

Here’s How You Should Talk About Your SaaS Product

Which one of two would you prefer? “Fixing your watch” or “screwdriver”? Which one of them makes you spend more