Category: Experiences

How To Tell Lies (And The Truth) As A SaaS Company — Marketing

Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is

What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.

Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into

The Most Important Thing To Look Out For As A SaaS

Working on the reputation of a product never translated to more digits in ARR — until now. Word of mouth

Don’t Let Your User Think.

If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of

How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept

Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing

How To Make Your Product Spread Like A Virus. 7 Case Studies.

I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer

6 Important Examples For Tech Companies: How Self-Selective Speech Can Breed A New Product

I have these series of posts where I stand for putting out self-selective language when communicating to your users. To

What Do Tech CEOs Think About Centralisation And Decentralisation?

There’s no way you didn’t notice the crypto wave around you. One smaller wave within it is the idea of

How To Solve A SaaS Company’s User Churn Problem

Here’s the good news: Given that you’re profitable, I see only upside in doubling down on being unique to a

What Is It That Can Take Me To Higher MRR Figures?

Your users decide to leave your software product. Could it be that their experience wasn’t personal enough? —— Why would

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 8

This is part 8 and it’ll be the last one before I take some time to curate all parts into

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 7

Those you’ll be talking to will be telling you if their opinion doesn’t align with yours because of one simple