Category: Experiences

How To Onboard Users By Offering A Demo+Sign-Up Process Together

Slack onboards people by having them go through 2 or 3 short pages and then they put them straight into

Once You Get Funded, Are You Expanding Or Perfecting Your Product?

This is an interesting vulnerability when it comes to raising funds. I’ve mentioned the other day how once your idea

What You Need To Keep In Mind When Building An Elegant Solution

You don’t need to make it as complicated as possible. Yes, sometimes problems are complicated — and they need complex

Pick An Industry Where An Imbalance Happens: Like The Olympics

The game can be boiled down to this: 1. Pick a place where an imbalance happens. The disadvantaged people won’t

What’s In A Profitable Software Product?

I like to think of software products as something you do once, just so that the global number of minutes/hours/etc

As Lean As Possible For As Long As Possible

Instagram expanded slow. They wanted to stay as lean as possible for as long as possible — and in that,

How To Win In The 21st Century: As Much “Free” As Possible For As Long As Possible

Dear readers, I promised a couple of days ago I’ll link the new long-form written piece that I’ve put together,

Google Doesn’t Have The Best Answer For Your Question — And That’s Good News For You

I believe it’s hard for Google to do its job even today, 20 or so years after their product has

Spotify’s Freemium Meant Good Business Sense

Spotify was in a tough situation. They entered a market where freemium was not only the modus operandi — read:

Slack And Discord: SaaS Positioning Lessons In The Best Form

Slack and Discord are, at their core level, the same product. They’re both an IRC solution adapted to today’s world,

“I Don’t Have Enough Users, Thus My Product Is Not Ready” — How To Solve The Catch-22

You know the usual catch-22 of some products — not all of them though. “This social network of mine would

If Makeup And Bottled Water Still Exist, Your SaaS Can Be “Marketed”

Makeup is just “body paint” marketed properly. Yes, it’s not body paint. It’s “making you look more beautiful”. Or making