Pick An Industry Where An Imbalance Happens: Like The Olympics

The game can be boiled down to this:

1. Pick a place where an imbalance happens.

The disadvantaged people won’t be very loud all the time when it comes to complaining about the imbalance as it’s usually a system put in place and they have no other option.

But every now and then, either they will complain or others will show what, for the lack of a better word, looks like pity.

The example I’ll take in this article is the Olympics game — it’s a known fact that most of the athletes get paid very little and the situation is far from optimal: they dedicate their entire life and as soon as this career is over, we’re talking about a Pareto distribution when it comes to:

  • A. Those who can do something based on their past experience (5%)
  • B. Those who can’t (90%)

2. Redistribute the way that system works by adapting it to today’s technology

Medium redistributed the way writers get paid in a way that’s more fungible. Before, it was only the top writers that got paid for the attention they garnered.

Now, you can be paid as little as $0.01 if, in the system that Medium created, you generate that attention.

At the same time, you can be paid $13,577.33 for a single written piece, if you’re at the top of that hierarchy

How would it work with the Olympics? Simple (but not easy): move the attention that everyone devotes to the Olympics to a channel through which you can distribute the attention and attribute the financial reward properly.

You can do that through technology and, more importantly, there is opportunity in this area.

And I need to stress that: you can’t do this in every single place. Because Medium is doing this with blog writing, you might not have much to improve on top of what they’re doing…

… A) in 2019, at least. One day they’ll become the sleeping giant, if they become a giant in the first place.

… B) This applies for blog writing, but maybe you can do it in book publishing ?One can go as far as he dreams (and as big as he dreams)

Why is there opportunity in this area?

Because there’s a big imbalance. And when there’s a lack of responsibility for a certain issue (like it is here — no one takes the responsibility of dealing properly with the athlete’s problems), that’s where opportunity (and financial gain, if that’s your north star) lies.

This idea will be explained in a long-form written piece I’m working on right now.

And truth be told, this very written piece must be adapted to a long-form one. Coming soon, then!


About Ch Daniel

I run Chagency_, an experiences design agency — we help SaaS CEOs reduce user churn. I (used to) write daily on this topic and in similar areas. Here are my best pieces.

If I’ve helped you, follow me here and reach out: LinkedIn | Twitter | Email | Quora | YouTube 

I’ve also founded an app that went 0-200K users in its 1st year — The Legit Check App. See everything I do here: Chdaniel.com

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