Category: Increasing User Retention

How Be Unique As A Tech Company

Today’s Easter Sunday, celebrated by Catholic Christians. It’s a celebration, an event that’s expected to happen. In some cultures, gifts

How To Tell Lies (And The Truth) As A SaaS Company — Marketing

Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is

What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.

Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into

Here’s How You Should Talk About Your SaaS Product

Which one of two would you prefer? “Fixing your watch” or “screwdriver”? Which one of them makes you spend more

How To Convert SaaS Customer For The Long-Term — Types Of SaaS Conversions

Let’s talk SaaS conversions. More importantly, how to increase conversions and, thus, revenue. You know, the favourite topic: the moment

Don’t Let Your User Think.

If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of

How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept

Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing

How To Make Your Product Spread Like A Virus. 7 Case Studies.

I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer

How A SaaS Product Can Reduce Both User Churn And Customer Acquisition Cost At The Same Time: A Killer Combo

If your product is replaceable by the competition, read this. Dropbox and Google Drive lock you in. Once I spend

How A SaaS Company Can Improve Their Customer Retention Rate

Reminder + Simplicity = Lower User Churn Rates. People need to be reminded about your product’s value delivery package. Let’s

How A SaaS Company’s Customer Acquisition Cost Can Be Halved

How would life be if your CAC figure would be halved? Customer acquisition cost. A double-edged word. And sword. Put

How To: SaaS User Onboarding For Products With Multiple Audiences

As much as I’m advocating for doubling/tripling/quadrupling down on one specific audience under your umbrella, I understand there are cases