Category: Increasing User Retention

You Will Want To Grow Things Slowly — Whether It’s A Company Or Your Body

You want to grow things slowly. People want to attain their ideal body after 3 months of going gym. Or

How To Onboard Users By Offering A Demo+Sign-Up Process Together

Slack onboards people by having them go through 2 or 3 short pages and then they put them straight into

Can SaaS Companies Learn Anything From The Soap Aisle In A Supermarket?

If you go to the soap aisle in your supermarket, you’ll notice a certain type of product: a soap that’s

The Homepage Of A SaaS Company Is Never Finished

A homepage is never finished. It doesn’t matter if you’re in fintech, restaurant industry, online security or what have you

Once You Get Funded, Are You Expanding Or Perfecting Your Product?

This is an interesting vulnerability when it comes to raising funds. I’ve mentioned the other day how once your idea

The Battle For Collaboration Tools (Or Extensions)

Dropbox changed their direction (or at least their offering) a couple of months ago — they’re going more into team

What You Need To Keep In Mind When Building An Elegant Solution

You don’t need to make it as complicated as possible. Yes, sometimes problems are complicated — and they need complex

What’s In A Profitable Software Product?

I like to think of software products as something you do once, just so that the global number of minutes/hours/etc

No Startup Should Sell “Self-Surgery” Tools

People want the cure, not the scalpel. So if your product’s page headline says “Tool for X Y Z automation”,

A Startup Married To A Media Company — A Match Made In Heaven

Media companies withhold the attention of the people. They focus on whatever makes the eyeballs turn into their direction. That’s

Why You Will Fail If You Go Straight For Your “World-Changing Idea”

Two days ago I’ve put out a preview to an unreleased long-form written piece. I’ve also promised I’ll release it

How To Build A “Winner Takes All” SaaS Product

When you look at the car industry, you’ve got options. From Vauxhall to Maybach and from Smart to Ferrari. The