Category: Strategy

How To Live Long And Prosper As A Tech Company. A Story About Sacrifice.

Does this look grim? The first bullet list? That’s what I’ll be talking. And the idea is not as short

How To Successfully Charge At Least Double For The Same Product

Think books. Paperback or hardcover – roughly we can look at them that way. The latter is more expensive –

Don’t Burn My Eyes. Mysterious Experiences. Dark Mode UI

Reducing user churn is a complex topic. Lately I’ve been focusing a lot on the concept-dreamy dimension of it but

How To Convert A Free User To A Premium User — Part 3

This one is article 74 (might differ depending on which platform I post on). I started writing daily in December

How Does A SaaS Company Measure User Churn? Hint: It’s Not Statistics

It’s not statistical — at least not pure statistics. This post is not one to give you the formula or

How To Work With Creatives Towards Business Goals — “Make It Pop”

I’ve mentioned a few months ago in an article and in yesterday’s written piece this idea: pretty is for concepts.

Selectivity Pays Off. How Many People Are You Saying No To Through Your Speech?

I mentioned yesterday that I’m advocating towards talking directly to your user. That’s no news but I’ll see what I

Explain To Me As If I’m a Labrador (If You Want My Money).

When you’re part of a company, you work on whatever’s there daily — at least in theory. When you’ve founded

Don’t Hold Your Customers Hostages — Part 2, Monopolies And Blue Oceans

Based on the foundation of yesterday’s article, I’d like to take the narrative even further. There’s the phenomenon called the

Don’t Hold Your Customers Hostages. Facilitate Their Exit

I can’t know how much of a fan you are of online shopping but I do know about an aspect of