Category: Strategy

How To Find The Best Name For Your SaaS Company

You know that feeling: what freaking name should I give my SaaS company? You probably want a name that will:

How Be Unique As A Tech Company

Today’s Easter Sunday, celebrated by Catholic Christians. It’s a celebration, an event that’s expected to happen. In some cultures, gifts

How To Tell Lies (And The Truth) As A SaaS Company — Marketing

Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is

How To Capture A Market By Putting Yourself In The Middle — From Uber To Streaming Services

On top of yesterday’s idea, I wanted to drop my cents on something I kept on mentioning on LinkedIn or

What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.

Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into

Want To Gain More Trust As A Tech Company? Sell More Time For The Same Price

I saw the other day a comment saying “I don’t want to have anything to do with Cloudflare since they’re

SaaS CEOs Are Missing Out On This Huge Opportunity — And It’s A Few Clicks Away

I do believe SaaS CEOs should write. Write to their paying users. Personally. Some might wince only by looking at

Here’s How A B2B SaaS Can Become More Profitable

In yesterday’s post, I mentioned there’s a second way to shift how your website helps your SaaS product’s sales.

The Most Important Thing To Look Out For As A SaaS

Working on the reputation of a product never translated to more digits in ARR — until now. Word of mouth

Why SaaS Companies And Startups Should Stop Focusing On Metrics Sometimes.

Sometimes, your competition is just better. They might be doing better. That’s okay, you’ve got a long way to beat

When Monthly Recurring Revenue Figures Are Going Down, Product Utility Is Going Up.

There are economic cycles. They are either upward or downward. We’ve been in “upward mode” for quite some time as

How To Convert SaaS Customer For The Long-Term — Types Of SaaS Conversions

Let’s talk SaaS conversions. More importantly, how to increase conversions and, thus, revenue. You know, the favourite topic: the moment