Once you’re past a certain stage in a SaaS company’s life, you might have multiple products that you’re offering.
The only question is: how do you show them all?
There are many ways, but in this short piece today I want to highlight a specific one.
To note other different ways quickly, we’ve got Dropbox.com, who currently has one parent website for their two options (business and personal) — which eventually guides you into the sub-websites for each side.
You’ve got Intercom who’s listing straight off the bat their three desired future states — or rather, problems people might be trying to solve:
- Lead generation
- Customer engagement
- Customer support
As soon as you scroll past their header, you get these three.
But the website I wanted to talk about today which tackles this problem is Uber.com. I think their now-one-year-old redesign has been wonderful and let’s have a quick look at how they show everything they do.
As you already know, they do a lot. Earn, ride, eat, etc — all of them, once they’re clicked, reveal the relevant information you need in regards to that topic.
Why did they make earn the default one? That tells us that the main group of people who go on Uber.com are the drivers who want to sign up with them — which makes sense, since their probably most popular user base, the riders, use the app to do that.
I’ve always loved multi-tab blocks since they can store a lot of information while keeping it tidy.
It’s even better if all blocks have to be messy for one reason or another. If that’s the case, you can simply force the first one into being cleaner/better organised, thus the mess is one-two clicks away.
Nonetheless, Uber’s way of dealing with the many facets of what they do is one of the best executions I’ve seen.
I surely highly recommend if what your company does is multi-directional — which it probably is, past a certain point.
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