Category: CEO

A Well-Designed Experience In Inescapable For The Customers Of Your Saas Product.

People can be aware that there’s a layer of virtual value in what you offer and still pay that 500%

How To Live Long And Prosper As A Tech Company. A Story About Sacrifice.

Does this look grim? The first bullet list? That’s what I’ll be talking. And the idea is not as short

How To Successfully Charge At Least Double For The Same Product

Think books. Paperback or hardcover – roughly we can look at them that way. The latter is more expensive –

How To Convert A Free User To A Premium User — Part 3

This one is article 74 (might differ depending on which platform I post on). I started writing daily in December

How Does A SaaS Company Measure User Churn? Hint: It’s Not Statistics

It’s not statistical — at least not pure statistics. This post is not one to give you the formula or

Selectivity Pays Off. How Many People Are You Saying No To Through Your Speech?

I mentioned yesterday that I’m advocating towards talking directly to your user. That’s no news but I’ll see what I

Explain To Me As If I’m a Labrador (If You Want My Money).

When you’re part of a company, you work on whatever’s there daily — at least in theory. When you’ve founded

How To Convert A Free User To A Premium User — Part 2. Reactions.

Yesterday’s article was one of my best pieces so far — or so it feels, at least. If you didn’t

How To Convert A Free User To A Premium User

I was answering the question “What are the strategies to convert a free user to a premium user for a

Dear CEO, Don’t Keep The Tab.

It’s a story you might have heard. I want to go deeper than that, see how that translates to the