Category: CEO

Will People Talk About Your SaaS Product If It’s Average?

You want your company to do better. And lately growth has been kinda… stagnant? If you’re profitable, you’re doing something

Tech CEOs, Here’s One Way To Look At Uncovering More Value From Your Company’s Product.

All highly-valuable software products and companies have one thing in common. What is it? I always note how all these

What Is It That Can Take Me To Higher MRR Figures?

Your users decide to leave your software product. Could it be that their experience wasn’t personal enough? —— Why would

A Comparison Between Business And… Gym?

In the gym, doing reps until you fail is perfectly fine. In business, the story is different. Why? Today’s written

How To Transform A “Customer” Into A “Brand Evangelist” — It Can Cost Only A Couple Of Cents

If you don’t like gifts, don’t read this. But I don’t know who doesn’t like gifts, generally speaking. Every time

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 8

This is part 8 and it’ll be the last one before I take some time to curate all parts into

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 7

Those you’ll be talking to will be telling you if their opinion doesn’t align with yours because of one simple

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 6

Value-Based Pricing. An agency you’d want to work with is composed of mature people who can deal with risk and

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 5

Process. More than surely, the agency you want to work with has a process put in place. A specific way

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 4

You’re going to a doctor and you’re telling her “I’ve got this bruise over here, we need a heart transplant”.

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 3

To continue with how to pick the proper agency for your tech company, let’s talk about the most important and

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 2

“Artists are not consultants, consultants are not artists” — is that true? Yesterday I’ve described the spectrum upon which practitioners are distributed.