Category: Simplicity

Don’t Burn My Eyes. Mysterious Experiences. Dark Mode UI

Reducing user churn is a complex topic. Lately I’ve been focusing a lot on the concept-dreamy dimension of it but

Explain To Me As If I’m a Labrador (If You Want My Money).

When you’re part of a company, you work on whatever’s there daily — at least in theory. When you’ve founded

Why Searches Are Elegantly Simplistic And What Goes Through Your User’s Mind

Today is about searches. A bit of design and a bit of philosophy. When searching for something, you’d rather have

How Do You Follow-Up? I Wouldn’t. And Here’s Why.

I was answering this question that went like this “What is the best way to follow up after giving a

The “Board of Directors” Voice And Why It May Interfere With Your Mind

I’ve had this idea the other day — given that I plan writing every day, they’ll pile up. I think

Dear Tech CEO, Here’s What We Have To Learn From Sexy Cars

Cars are sexy. They’ve got these curves and angles that look slick and refined. They (usually) come in shiny colours

Voice of Customer Programmes Are For Losers

I was answering this question recently “What B2B SaaS companies have the best VoC (voice of customer) programs and why?”

How To Reduce User Churn By Making People Spend Less Time – Part 2 | Follow-Up

Piggybacking on yesterday’s article, here’s yet another example of bypassing a screen (and a few seconds) for the user makes

How To Reduce User Churn By Making People Spend Less Time

Google Chrome is the king of browsers. As per, CHrome’s market share worldwide is 62.4%, meaning that more than

How To Handle Tech Company Competition

Weather apps. There’s the classic weather app from iOS and Accuweather. I somehow got locked in to the latter one.