Here’s one thing to be added to the pile of articles regarding the headline on your SaaS’s website.
Simply say “There’s a better way to do X” — this is highly applicable if your product is in an industry that’s known.
Instead of saying “The Uber of X” which gives credit to Uber, you’re simply acknowledging the status quo and claim that your product is better. “How?” and “why?”, that’s up to you to answer.
And hey, it’s perfectly fine to say the Uber of X. But sometimes it’s not worth doing that.
The above-mentioned pile includes but is not limited to:
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Illustration credits: Furkan Soyler