SaaS Branding Is Perfectly Fine As Long As This Still Exists

Some people believe branding for SaaS companies is dead — it doesn’t matter at all in today’s world. All that matters is function, since design is more massively produced now and easier to integrate.

The verdict is pretty clear from my end: as long as the bottled water industry is estimated to be worth around $200 billion, then branding is not dead.

Plus, branding is not equated to just design, though it plays a major part.

Don’t worry, dear SaaS founders — your efforts still count towards making an experience out of your product.

About Ch Daniel

I run Chagency_, an experiences design agency — we help SaaS CEOs reduce user churn. I (used to) write daily on this topic and in similar areas. Here are my best pieces.

If I’ve helped you, follow me here and reach out: LinkedIn | Twitter | Email | Quora | YouTube 

I’ve also founded an app that went 0-200K users in its 1st year — The Legit Check App. See everything I do here:

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Illustration credits: Hyunmo Kim

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