Some people believe branding for SaaS companies is dead — it doesn’t matter at all in today’s world. All that matters is function, since design is more massively produced now and easier to integrate.
The verdict is pretty clear from my end: as long as the bottled water industry is estimated to be worth around $200 billion, then branding is not dead.
Plus, branding is not equated to just design, though it plays a major part.
Don’t worry, dear SaaS founders — your efforts still count towards making an experience out of your product.
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Illustration credits: Hyunmo Kim