It’s been some time since we haven’t spoken about positioning and speech for SaaS companies.
Giving a quick-to-digest litmus test which you can place against the way your SaaS company manifests itself.
And here’s the litmus test for your SaaS company and the way it behaves: do you ever say the following?
I think you would be better served by someone else rather than us. Here, let me introduce you to X.
Naturally the second sentence would come only if you know someone — but the main point is about being selective. Not forcing yourself to be selective, rather being so as a consequence of positioning yourself so that you’re helping only a certain type of people.
It’s not rocket science, it’s just that it’s against human tendencies to do it.
But then again it’s also against human tendencies to grow a SaaS to 7, 8 or 9 digits in ARR since… you know, not many people have done it.
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