Category: Increasing User Retention
Why (And When) You Should Not Make Your Product/Website The Prettiest
You can try and make your company’s website fancy, along with its’ whole brand, the visual direction, the logo and
Not All Audiences Of Users Are Equal
The biggest number of possible users is not what you need. At least not all the time. Yes, Facebook, Instagram,
Infinite Scale, Massive Profitability — Who’s Going To Be Next?
Last decade’s big winner in terms of a system that scales infinitely and is as profitable as possible was Google.
You Will Want To Grow Things Slowly — Whether It’s A Company Or Your Body
You want to grow things slowly. People want to attain their ideal body after 3 months of going gym. Or
How To Onboard Users By Offering A Demo+Sign-Up Process Together
Slack onboards people by having them go through 2 or 3 short pages and then they put them straight into
Can SaaS Companies Learn Anything From The Soap Aisle In A Supermarket?
If you go to the soap aisle in your supermarket, you’ll notice a certain type of product: a soap that’s
The Homepage Of A SaaS Company Is Never Finished
A homepage is never finished. It doesn’t matter if you’re in fintech, restaurant industry, online security or what have you
Once You Get Funded, Are You Expanding Or Perfecting Your Product?
This is an interesting vulnerability when it comes to raising funds. I’ve mentioned the other day how once your idea
The Battle For Collaboration Tools (Or Extensions)
Dropbox changed their direction (or at least their offering) a couple of months ago — they’re going more into team
What You Need To Keep In Mind When Building An Elegant Solution
You don’t need to make it as complicated as possible. Yes, sometimes problems are complicated — and they need complex
What’s In A Profitable Software Product?
I like to think of software products as something you do once, just so that the global number of minutes/hours/etc
No Startup Should Sell “Self-Surgery” Tools
People want the cure, not the scalpel. So if your product’s page headline says “Tool for X Y Z automation”,