Category: Strategy
How/When Should A SaaS Product Pivot?
YouTube started as a dating website — they just brushed the idea off after no one uploaded a video after
How To Make Your Product Stupidly Simple (And Profitable)
Having someone say “That’s so simple even I, not knowing anything, could have done it. Why are you paid so
Not Every Startup Should Pursue Overnight Success And Here’s Why
Facebook most likely didn’t need to advertise to show their product. And let’s assume they did have to, even though
How To Plan A Highly-Converting SaaS Website For Free
“I need a new website because I’d love that clean look” or “I want a new website as we need
How Complex Should Your SaaS Product Be?
Facebook built an enormous ad machine. It’s hard to grasp it without ever using it once and even if you’d
More About Why The Name Of Your Company Doesn’t Matter In 99.99% Of The Cases
I wrote before about how one can choose the name for their SaaS company: One of the ideas, in a
“Why Are People Not Paying For My SaaS Product?”
If your pricing system makes you confused, asking questions like “Why are people not ok with paying this much?” then
How To Get More Leads As A SaaS Company Without Spending Money
Got this question the other day and since it was a private message, I went for a surface-level-explanation. Here’s how
Creating THIS For Your Users Yields A Golden Treasure
Audi paid a huge premium so that their car is displayed in the “top opening weekend grossing” movie of all
A Common Mistake That Costs SaaS Companies $1,000,000 Or More. And How To Avoid It (A Follow-Up)
This is for people who have read yesterday’s piece and are at an earlier stage through their SaaS company. As
A Common Mistake That Costs SaaS Companies $1,000,000 Or More. And How To Avoid It
When it comes to logos, there’s a culture to every industry/field. Corporate is usually blue. Nature/ecological/environmentally-aware companies are… green —
Why You Might Not Want The Network Effect For Your SaaS
Here’s a “side-effect” of the lock-in effect. Think Dropbox and their “invite 5 friends, you get extra space for free”.