Category: Simplicity

dinner with a billionaire

How A SaaS Founder Can Get Close To A Billionaire

Who are you trying to reach and what do they need. This should be the mantra of a SaaS founder.

visual displaying saas companies scaling

How To Properly Scale A SaaS Product: 5 Proven Examples

“Scaleable” means you’re building your SaaS product 3, 5 or 10 times as fast as someone who’s doing the same

How To Come Up With An Idea For The Next Tech Unicorn

The simpler your product’s concept is, the easier it will be to explain it to people. I need to quickly

How/When Should A SaaS Product Pivot?

YouTube started as a dating website — they just brushed the idea off after no one uploaded a video after

A Common Mistake That Costs SaaS Companies $1,000,000 Or More. And How To Avoid It (A Follow-Up)

This is for people who have read yesterday’s piece and are at an earlier stage through their SaaS company. As

How To Find The Best Name For Your SaaS Company

You know that feeling: what freaking name should I give my SaaS company? You probably want a name that will:

SaaS Is A Name That’s Explained For Dummies

We’ve learned amongst years of business experience that it’s not just about the value. It’s not necessarily who has the

Don’t Fall Into THIS Trap Of Presenting Your Tech Product

On a global scale, we’re drowning in information — and every day it gets “worse”. I wouldn’t call it “worse”

How A SaaS Company Can Improve Their Customer Retention Rate

Reminder + Simplicity = Lower User Churn Rates. People need to be reminded about your product’s value delivery package. Let’s

How To Transform A “Customer” Into A “Brand Evangelist” — It Can Cost Only A Couple Of Cents

If you don’t like gifts, don’t read this. But I don’t know who doesn’t like gifts, generally speaking. Every time

How To Work Meaningfully And Find Purpose As A Tech Company (And Maybe As A CEO)

How I think meaning in life is found What’s worth doing as a tech company Why losing yourself in your

Don’t Burn My Eyes. Mysterious Experiences. Dark Mode UI

Reducing user churn is a complex topic. Lately I’ve been focusing a lot on the concept-dreamy dimension of it but