Category: Simplicity

Explain To Me As If I’m a Labrador (If You Want My Money).

When you’re part of a company, you work on whatever’s there daily — at least in theory. When you’ve founded

Why Searches Are Elegantly Simplistic And What Goes Through Your User’s Mind

Today is about searches. A bit of design and a bit of philosophy. When searching for something, you’d rather have

How Do You Follow-Up? I Wouldn’t. And Here’s Why.

I was answering this question that went like this “What is the best way to follow up after giving a

The “Board of Directors” Voice And Why It May Interfere With Your Mind

I’ve had this idea the other day — given that I plan writing every day, they’ll pile up. I think

Dear Tech CEO, Here’s What We Have To Learn From Sexy Cars

Cars are sexy. They’ve got these curves and angles that look slick and refined. They (usually) come in shiny colours

How To Reduce User Churn By Making People Spend Less Time – Part 2 | Follow-Up

Piggybacking on yesterday’s article, here’s yet another example of bypassing a screen (and a few seconds) for the user makes

How To Reduce User Churn By Making People Spend Less Time

Google Chrome is the king of browsers. As per statcounter.com, CHrome’s market share worldwide is 62.4%, meaning that more than

How To Handle Tech Company Competition

Weather apps. There’s the classic weather app from iOS and Accuweather. I somehow got locked in to the latter one.

Are You Making It Clear For Me, Dear Tech Company?

I look at SaaS companies websites on a daily basis. This gives me the insight so as to see patterns

What Should A SaaS Logo Look Like? Common Mistakes For SaaS Logos

SaaS logos are… obviously from the tech world. Therefore SaaS CEOs imagine their company’s logo has to be “in line”

What Does “Elegant Simplicity” Mean For Your Tech Company?

Elegant simplicity is a fine line. A very thin thread. A balance to be found. ES is the answer that