Category: Reducing User Churn
How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept
Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing
Some Rules Don’t Apply To SaaS Companies
We might be tempted to think that the website of a SaaS product has one purpose: to convert. We’re being
How To Make Your Product Spread Like A Virus. 7 Case Studies.
I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer
How A SaaS Product Can Reduce Both User Churn And Customer Acquisition Cost At The Same Time: A Killer Combo
If your product is replaceable by the competition, read this. Dropbox and Google Drive lock you in. Once I spend
How A SaaS Company Can Improve Their Customer Retention Rate
Reminder + Simplicity = Lower User Churn Rates. People need to be reminded about your product’s value delivery package. Let’s
How A SaaS Company’s Customer Acquisition Cost Can Be Halved
How would life be if your CAC figure would be halved? Customer acquisition cost. A double-edged word. And sword. Put
How To: SaaS User Onboarding For Products With Multiple Audiences
As much as I’m advocating for doubling/tripling/quadrupling down on one specific audience under your umbrella, I understand there are cases
How To Solve A SaaS Company’s User Churn Problem
Here’s the good news: Given that you’re profitable, I see only upside in doubling down on being unique to a
Tech CEOs, Here’s One Way To Look At Uncovering More Value From Your Company’s Product.
All highly-valuable software products and companies have one thing in common. What is it? I always note how all these
No, Your User Is Not The Dumbest. How To Stop Losing Customers Along The Way.
What I’ll be writing about today is something happens to you all the time. I was using an online service
How Do I Create A New Experience As A Tech Company?
Ideas are not original. DISCLAIMER: This post is not number-dense, mathematical or scientific. If the mere thought of talking about
How Does A SaaS Company Measure User Churn? Hint: It’s Not Statistics
It’s not statistical — at least not pure statistics. This post is not one to give you the formula or