Category: Increasing User Retention
How A SaaS Can Convert Free/Trial Users To Paying Customers: A 7-Step List
You’re losing money every time someone signs up for the trial version of your SaaS and she or he does
How Be Unique As A Tech Company
Today’s Easter Sunday, celebrated by Catholic Christians. It’s a celebration, an event that’s expected to happen. In some cultures, gifts
How To Tell Lies (And The Truth) As A SaaS Company — Marketing
Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is
What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.
Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into
Here’s How You Should Talk About Your SaaS Product
Which one of two would you prefer? “Fixing your watch” or “screwdriver”? Which one of them makes you spend more
How To Convert SaaS Customer For The Long-Term — Types Of SaaS Conversions
Let’s talk SaaS conversions. More importantly, how to increase conversions and, thus, revenue. You know, the favourite topic: the moment
Don’t Let Your User Think.
If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of
How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept
Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing
How To Make Your Product Spread Like A Virus. 7 Case Studies.
I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer
How A SaaS Product Can Reduce Both User Churn And Customer Acquisition Cost At The Same Time: A Killer Combo
If your product is replaceable by the competition, read this. Dropbox and Google Drive lock you in. Once I spend
How A SaaS Company Can Improve Their Customer Retention Rate
Reminder + Simplicity = Lower User Churn Rates. People need to be reminded about your product’s value delivery package. Let’s
How A SaaS Company’s Customer Acquisition Cost Can Be Halved
How would life be if your CAC figure would be halved? Customer acquisition cost. A double-edged word. And sword. Put