Category: Increasing User Retention
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How A SaaS Can Convert Free/Trial Users To Paying Customers: A 7-Step List
You’re losing money every time someone signs up for the trial version of your SaaS and she or he does
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How Be Unique As A Tech Company
Today’s Easter Sunday, celebrated by Catholic Christians. It’s a celebration, an event that’s expected to happen. In some cultures, gifts
How To Tell Lies (And The Truth) As A SaaS Company — Marketing
Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is
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What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.
Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into
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Here’s How You Should Talk About Your SaaS Product
Which one of two would you prefer? “Fixing your watch” or “screwdriver”? Which one of them makes you spend more
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How To Convert SaaS Customer For The Long-Term — Types Of SaaS Conversions
Let’s talk SaaS conversions. More importantly, how to increase conversions and, thus, revenue. You know, the favourite topic: the moment
Don’t Let Your User Think.
If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of
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How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept
Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing
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How To Make Your Product Spread Like A Virus. 7 Case Studies.
I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer
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How A SaaS Product Can Reduce Both User Churn And Customer Acquisition Cost At The Same Time: A Killer Combo
If your product is replaceable by the competition, read this. Dropbox and Google Drive lock you in. Once I spend
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How A SaaS Company Can Improve Their Customer Retention Rate
Reminder + Simplicity = Lower User Churn Rates. People need to be reminded about your product’s value delivery package. Let’s
How A SaaS Company’s Customer Acquisition Cost Can Be Halved
How would life be if your CAC figure would be halved? Customer acquisition cost. A double-edged word. And sword. Put