Category: Experiences
“I Don’t Have Enough Users, Thus My Product Is Not Ready” — How To Solve The Catch-22
You know the usual catch-22 of some products — not all of them though. “This social network of mine would
If Makeup And Bottled Water Still Exist, Your SaaS Can Be “Marketed”
Makeup is just “body paint” marketed properly. Yes, it’s not body paint. It’s “making you look more beautiful”. Or making
Does Your SaaS Behave This Way Or Is It Losing The Opportunity?
It’s been some time since we haven’t spoken about positioning and speech for SaaS companies. We’ve been talking about selectivity
How To Write Every Day For Your SaaS Product’s Users
If “you learn something new every day” — then you can write something every day. We anyways write every day.
SaaS Branding Is Perfectly Fine As Long As This Still Exists
Some people believe branding for SaaS companies is dead — it doesn’t matter at all in today’s world. All that
The Future Of Freemium: How To Get People’s Attention
This is absolutely for you if you’re selling something (product or service) and you want more users/clients. If you have
How To Make Your Product Stupidly Simple (And Profitable)
Having someone say “That’s so simple even I, not knowing anything, could have done it. Why are you paid so
Not Every Startup Should Pursue Overnight Success And Here’s Why
Facebook most likely didn’t need to advertise to show their product. And let’s assume they did have to, even though
Creating THIS For Your Users Yields A Golden Treasure
Audi paid a huge premium so that their car is displayed in the “top opening weekend grossing” movie of all
How To Tell Lies (And The Truth) As A SaaS Company — Marketing
Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is
What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.
Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into
The Most Important Thing To Look Out For As A SaaS Company
Working on the reputation of a product never translated to more digits in ARR — until now. Word of mouth