Category: Experiences

Don’t Let Your User Think.

If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of

How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept

Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing

How To Make Your Product Spread Like A Virus. 7 Case Studies.

I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer

6 Important Examples For Tech Companies: How Self-Selective Speech Can Breed A New Product

I have these series of posts where I stand for putting out self-selective language when communicating to your users. To

What Do Tech CEOs Think About Centralisation And Decentralisation?

There’s no way you didn’t notice the crypto wave around you. One smaller wave within it is the idea of

How To Solve A SaaS Company’s User Churn Problem

Here’s the good news: Given that you’re profitable, I see only upside in doubling down on being unique to a

What Is It That Can Take Me To Higher MRR Figures?

Your users decide to leave your software product. Could it be that their experience wasn’t personal enough? —— Why would

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 8

This is part 8 and it’ll be the last one before I take some time to curate all parts into

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 7

Those you’ll be talking to will be telling you if their opinion doesn’t align with yours because of one simple

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 6

Value-Based Pricing. An agency you’d want to work with is composed of mature people who can deal with risk and

Before An Experience Is Created For Your SaaS Product

We all judge. We’re told judging is not good in society but we do it all the times. We do

What’s Your User’s Eye Candy, Mr/Mrs. CEO?

Eye candy. A very subjective word, much like beauty. To make the difference between eye candy and beauty, I’d say