The Most Important Thing To Look Out For As A SaaS Company
Working on the reputation of a product never translated to more digits in ARR — until now. Word of mouth
Why SaaS Companies And Startups Should Stop Focusing On Metrics Sometimes.
Sometimes, your competition is just better. They might be doing better. That’s okay, you’ve got a long way to beat
When Monthly Recurring Revenue Figures Are Going Down, Product Utility Is Going Up.
There are economic cycles. They are either upward or downward. We’ve been in “upward mode” for quite some time as
The Actual Reason Why First Mover’s Advantage Doesn’t Exist Anymore.
Keeping users’ thoughts about leaving your SaaS at bay. That, and giving them another user to invite their friends. We’ve
How To Convert SaaS Customer For The Long-Term — Types Of SaaS Conversions
Let’s talk SaaS conversions. More importantly, how to increase conversions and, thus, revenue. You know, the favourite topic: the moment
Don’t Let Your User Think.
If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of
How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept
Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing
Some Rules Don’t Apply To SaaS Companies
We might be tempted to think that the website of a SaaS product has one purpose: to convert. We’re being
Vanity Metrics Are Glitter. Real Numbers Are Gold. Which One Do You Show?
SaaS CEOs, Numbers, numbers, numbers. Numbers don’t lie, only people do. Therefore, we like looking at numbers as they tell
How To Make Your Product Spread Like A Virus. 7 Case Studies.
I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer
6 Important Examples For Tech Companies: How Self-Selective Speech Can Breed A New Product
I have these series of posts where I stand for putting out self-selective language when communicating to your users. To
How A SaaS Product Can Reduce Both User Churn And Customer Acquisition Cost At The Same Time: A Killer Combo
If your product is replaceable by the competition, read this. Dropbox and Google Drive lock you in. Once I spend