Category: Strategy
How A SaaS Can Convert Free/Trial Users To Paying Customers: Part 2 (A Question)
Following yesterday’s article, a reader came up with this very good question. I’ll link the conversation below. Question: “My product
How To Find The Best Name For Your SaaS Company
You know that feeling: what freaking name should I give my SaaS company? You probably want a name that will:
How Be Unique As A Tech Company
Today’s Easter Sunday, celebrated by Catholic Christians. It’s a celebration, an event that’s expected to happen. In some cultures, gifts
How To Tell Lies (And The Truth) As A SaaS Company — Marketing
Seth Godin wrote this today: —— “Some people say that marketing doesn’t work on them. That all they want is
How To Capture A Market By Putting Yourself In The Middle — From Uber To Streaming Services
On top of yesterday’s idea, I wanted to drop my cents on something I kept on mentioning on LinkedIn or
What Basecamp And Nespresso Have In Common. And What We Can Learn From Both.
Nespresso made a business out of making coffee easier. They managed to make them pill-size. Put your Nespresso pill into
Want To Gain More Trust As A Tech Company? Sell More Time For The Same Price
I saw the other day a comment saying “I don’t want to have anything to do with Cloudflare since they’re
SaaS CEOs Are Missing Out On This Huge Opportunity — And It’s A Few Clicks Away
I do believe SaaS CEOs should write. Write to their paying users. Personally. Some might wince only by looking at
Here’s How A B2B SaaS Can Become More Profitable
In yesterday’s post, I mentioned there’s a second way to shift how your website helps your SaaS product’s sales.
The Most Important Thing To Look Out For As A SaaS Company
Working on the reputation of a product never translated to more digits in ARR — until now. Word of mouth
Why SaaS Companies And Startups Should Stop Focusing On Metrics Sometimes.
Sometimes, your competition is just better. They might be doing better. That’s okay, you’ve got a long way to beat
When Monthly Recurring Revenue Figures Are Going Down, Product Utility Is Going Up.
There are economic cycles. They are either upward or downward. We’ve been in “upward mode” for quite some time as