Category: Increasing User Retention
How To: SaaS User Onboarding For Products With Multiple Audiences
As much as I’m advocating for doubling/tripling/quadrupling down on one specific audience under your umbrella, I understand there are cases
How To Solve A SaaS Company’s User Churn Problem
Here’s the good news: Given that you’re profitable, I see only upside in doubling down on being unique to a
Tech CEOs, Here’s One Way To Look At Uncovering More Value From Your Company’s Product.
All highly-valuable software products and companies have one thing in common. What is it? I always note how all these
No, Your User Is Not The Dumbest. How To Stop Losing Customers Along The Way.
What I’ll be writing about today is something happens to you all the time. I was using an online service
How Do I Create A New Experience As A Tech Company?
Ideas are not original. DISCLAIMER: This post is not number-dense, mathematical or scientific. If the mere thought of talking about
How Does A SaaS Company Measure User Churn? Hint: It’s Not Statistics
It’s not statistical — at least not pure statistics. This post is not one to give you the formula or
How Do You Define An Engaged SaaS User?
I was answering the question in the title and here’s what I had to say. I run an experiences design
Why Searches Are Elegantly Simplistic And What Goes Through Your User’s Mind
Today is about searches. A bit of design and a bit of philosophy. When searching for something, you’d rather have
Don’t Hold Your Customers Hostages — Part 2, Monopolies And Blue Oceans
Based on the foundation of yesterday’s article, I’d like to take the narrative even further. There’s the phenomenon called the
Don’t Hold Your Customers Hostages. Facilitate Their Exit
I can’t know how much of a fan you are of online shopping but I do know about an aspect of
How To Convert A Free User To A Premium User — Part 2. Reactions.
Yesterday’s article was one of my best pieces so far — or so it feels, at least. If you didn’t
How To Convert A Free User To A Premium User
I was answering the question “What are the strategies to convert a free user to a premium user for a