Category: CEO
How To CEO. How To COO. And Why.
Chief Executive Officer, Chief Operating Officer. I see a lot of cases where the same person is both — and
How To Connect To Your Users
When compositing an image, the graphic artist has to be aware of the perspectives of the two (or more) pieces
Why Netflix’s Interactive “Bandersnatch” is the most important milestone this year for a tech CEO.
Surely you’ve heard about this big company called Netflix. A subscription-based streaming service that garnered over 130 million subscriptions. Not
It’s Lonely At The Top For The CEO
When you’re CEO, it is you who’s responsible for everything. More specifically, when things go wrong. Even if it’s something
What I Think About CEOs Who Win
I’ve seen them, I listen to them, they listen to me, I know them and I’ve been historically correct at
Are You Making It Clear For Me, Dear Tech Company?
I look at SaaS companies websites on a daily basis. This gives me the insight so as to see patterns
The Fastest Way To Read Your Users’ Minds.
Look at their eyes. Analysing your experience’s performance starts with your user’s eyes. Be it a store, app or website,
Don’t miss the office opportunity. Experiences depth and the Playstation example.
Note: This article is not speaking about today — it’s speaking about the next years (day of writing: 24th Dec
What Should A SaaS Logo Look Like? Common Mistakes For SaaS Logos
SaaS logos are… obviously from the tech world. Therefore SaaS CEOs imagine their company’s logo has to be “in line”
What C-Suite Executives (CEOs, CTOs, CFOs etc.) Need To Understand
“I wear a suit. I make money myself so you can trust me.” “I’m growing a beard, trust me, we’re
6 Tests For Your SaaS Company
1. The Experience Is there an experience designed for your users? Is every step that they’re going through not only
One thing that your users might be thinking when they’re churning
People hate change. We’d rather postpone the moment when we have to make a decision and change something (and, implicitly,