How To Reduce User Churn By Making People Spend Less Time – Part 2 | Follow-Up

Piggybacking on yesterday’s article, here’s yet another example of bypassing a screen (and a few seconds) for the user makes

How To Reduce User Churn By Making People Spend Less Time

Google Chrome is the king of browsers. As per statcounter.com, CHrome’s market share worldwide is 62.4%, meaning that more than

Domino’s Pizza And What Tech Companies Can Learn From Them

Talking about experiences, last night I’ve been through one made by Domino’s Pizza. Naturally, it’s quite hard for them to

How To Handle Tech Company Competition

Weather apps. There’s the classic weather app from iOS and Accuweather. I somehow got locked in to the latter one.

How To Lose A Battle But Not The War As A Tech Company – Shazam vs SoundHound

Shazam. When it came out, to be frank, I was on the other side of the river. I was on

How Business Advice Works And “Please Decide My Life For Me, I Don’t Want To Do It”

Users churn for a different number of reasons, though when studying them, over time there seem to be patterns emerging among

Service Matters As Much As Software For A SaaS Company When Reducing User Churn

Being in the business of software as a service has a component that’s usually forgotten. Many start because of the

For CEOs — On Intent

Everybody wishes each other Happy New Year, Merry Christmas or whatever the social norm is for that day/moment. However, without

Why User Churn Can Be Beneficial

User churn is a hole in the hull of a boat. Depending on how small of a problem it is,

How To CEO. How To COO. And Why.

Chief Executive Officer, Chief Operating Officer. I see a lot of cases where the same person is both — and

How To Connect To Your Users

When compositing an image, the graphic artist has to be aware of the perspectives of the two (or more) pieces

How Evolution, Tech CEOs, Good and Bad Design Go Together

Good UX is inconspicuous. Let’s make sure we’re on the same page when we talk about UX here. If design