Category: Strategy
How To Successfully Charge At Least Double For The Same Product
Think books. Paperback or hardcover – roughly we can look at them that way. The latter is more expensive –
Don’t Burn My Eyes. Mysterious Experiences. Dark Mode UI
Reducing user churn is a complex topic. Lately I’ve been focusing a lot on the concept-dreamy dimension of it but
How To Convert A Free User To A Premium User — Part 3
This one is article 74 (might differ depending on which platform I post on). I started writing daily in December
How Does A SaaS Company Measure User Churn? Hint: It’s Not Statistics
It’s not statistical — at least not pure statistics. This post is not one to give you the formula or
How To Work With Creatives Towards Business Goals — “Make It Pop”
I’ve mentioned a few months ago in an article and in yesterday’s written piece this idea: pretty is for concepts.
Selectivity Pays Off. How Many People Are You Saying No To Through Your Speech?
I mentioned yesterday that I’m advocating towards talking directly to your user. That’s no news but I’ll see what I
Explain To Me As If I’m a Labrador (If You Want My Money).
When you’re part of a company, you work on whatever’s there daily — at least in theory. When you’ve founded
Don’t Hold Your Customers Hostages — Part 2, Monopolies And Blue Oceans
Based on the foundation of yesterday’s article, I’d like to take the narrative even further. There’s the phenomenon called the
Don’t Hold Your Customers Hostages. Facilitate Their Exit
I can’t know how much of a fan you are of online shopping but I do know about an aspect of
How To Convert A Free User To A Premium User — Part 2. Reactions.
Yesterday’s article was one of my best pieces so far — or so it feels, at least. If you didn’t
How To Convert A Free User To A Premium User
I was answering the question “What are the strategies to convert a free user to a premium user for a
Dear CEO, Don’t Keep The Tab.
It’s a story you might have heard. I want to go deeper than that, see how that translates to the