Category: Strategy
How To Convert SaaS Customer For The Long-Term — Types Of SaaS Conversions
Let’s talk SaaS conversions. More importantly, how to increase conversions and, thus, revenue. You know, the favourite topic: the moment
How To Make Your Product Spread Like A Virus. 7 Case Studies.
I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer
6 Important Examples For Tech Companies: How Self-Selective Speech Can Breed A New Product
I have these series of posts where I stand for putting out self-selective language when communicating to your users. To
How A SaaS Product Can Reduce Both User Churn And Customer Acquisition Cost At The Same Time: A Killer Combo
If your product is replaceable by the competition, read this. Dropbox and Google Drive lock you in. Once I spend
What Do Tech CEOs Think About Centralisation And Decentralisation?
There’s no way you didn’t notice the crypto wave around you. One smaller wave within it is the idea of
Will Your SasS Company Squeeze Out The Last Cent Out Of Their Paying Users?
Would you sacrifice your product’s renewal rate for the sake of your company’s long term? Apple has been talking some
Would Your SaaS Product Make It Through When Your Client Is Cutting Down On Expenses?
Is your product going to be cut off the expenses list, if need be? Let’s time-travel for a second. To
How A SaaS Company’s Customer Acquisition Cost Can Be Halved
How would life be if your CAC figure would be halved? Customer acquisition cost. A double-edged word. And sword. Put
Will People Talk About Your SaaS Product If It’s Average?
You want your company to do better. And lately growth has been kinda… stagnant? If you’re profitable, you’re doing something
Tech CEOs, Here’s One Way To Look At Uncovering More Value From Your Company’s Product.
All highly-valuable software products and companies have one thing in common. What is it? I always note how all these
What Is It That Can Take Me To Higher MRR Figures?
Your users decide to leave your software product. Could it be that their experience wasn’t personal enough? —— Why would
How To Transform A “Customer” Into A “Brand Evangelist” — It Can Cost Only A Couple Of Cents
If you don’t like gifts, don’t read this. But I don’t know who doesn’t like gifts, generally speaking. Every time