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Category: Onboarding

April 26, 2019 General, Onboarding, Strategy

Why You Might Not Want The Network Effect For Your SaaS

Here’s a “side-effect” of the lock-in effect. Think Dropbox and their “invite 5 friends, you get extra space for free”.

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April 24, 2019 CEO, Increasing User Retention, Onboarding, Reducing User Churn

How A SaaS Can Convert Free/Trial Users To Paying Customers: A 7-Step List

You’re losing money every time someone signs up for the trial version of your SaaS and she or he does

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April 8, 2019 Onboarding, Reducing User Churn, Visual Identity

Tech Founders, Will You Please Pay Respect To This?

You need to pay more respect. Respect towards the place/platform. On LinkedIn 1-2 liners work tremendously. People write motivational ideas

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April 1, 2019 Experiences, Increasing User Retention, Onboarding, Reducing User Churn, Visual Identity

How To Get More Personal With Your Users As A Tech Company: The “Tailored Web Design” Concept

Reducing the number of users who unsubscribe? Therefore decreasing lost revenue? Yes please. —— Yesterday’s article was about traditional marketing

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March 31, 2019 General, Onboarding, Reducing User Churn

Some Rules Don’t Apply To SaaS Companies

We might be tempted to think that the website of a SaaS product has one purpose: to convert. We’re being

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March 29, 2019 Experiences, Increasing User Retention, Onboarding, Reducing User Churn, Scale, Strategy

How To Make Your Product Spread Like A Virus. 7 Case Studies.

I wrote two days ago about a killer combination for SaaS companies. Something that reduces both user churn and customer

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March 18, 2019 General, Increasing User Retention, Onboarding, Reducing User Churn

How To: SaaS User Onboarding For Products With Multiple Audiences

As much as I’m advocating for doubling/tripling/quadrupling down on one specific audience under your umbrella, I understand there are cases

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