Category: General
Selectivity Pays Off. How Many People Are You Saying No To Through Your Speech?
I mentioned yesterday that I’m advocating towards talking directly to your user. That’s no news but I’ll see what I
Explain To Me As If I’m a Labrador (If You Want My Money).
When you’re part of a company, you work on whatever’s there daily — at least in theory. When you’ve founded
How To Convert A Free User To A Premium User — Part 2. Reactions.
Yesterday’s article was one of my best pieces so far — or so it feels, at least. If you didn’t
How To Convert A Free User To A Premium User
I was answering the question “What are the strategies to convert a free user to a premium user for a
Dear CEO, Don’t Keep The Tab.
It’s a story you might have heard. I want to go deeper than that, see how that translates to the
I Wouldn’t Follow-Up And Here’s Why — Part 2. Reactions.
Following yesterday’s article, a few discussions started as a result. Here’s how a few of them went. Reader #1 “I
How Do You Follow-Up? I Wouldn’t. And Here’s Why.
I was answering this question that went like this “What is the best way to follow up after giving a
How To Design A Physical Location’s Experience
I’ve just came back from my Sunday walk. I’ve been to the shop which you might have heard of. They’re
What SaaS Companies Can Learn From The Wine Industry
Pre Scriptum: I’ve stated before that because one S in SaaS stands for service, let’s move our attention to what
The “Board of Directors” Voice And Why It May Interfere With Your Mind
I’ve had this idea the other day — given that I plan writing every day, they’ll pile up. I think
One Easy Thing To Be Done Every Day By A Tech CEO
There’s this guy called Stephen King. Very prolific writer, over 200 short stories and published over 60 books. Chances are,
Dear Mrs. CEO, How Does Your Company Sound Like?
As I mentioned in yesterday’s article, the voice assistants and how companies will need more and more a voice for