Dear Mrs. CEO, How Does Your Company Sound Like?
As I mentioned in yesterday’s article, the voice assistants and how companies will need more and more a voice for
Here’s What CEOs Miss When It Comes To Planning
What’s your company’s stylescape? A quick trip to young you You were young and you were told having something put
Dear CEOs, Here’s What’s Better Than Money And The Epitome Of Elegance
The bible survived to today’s society ever since 6 B.C. That’s roughly 2600 years ago more or less. It’s hard
Dear Tech CEO, Here’s What We Have To Learn From Sexy Cars
Cars are sexy. They’ve got these curves and angles that look slick and refined. They (usually) come in shiny colours
What Newton Had To Say About User Churn in SaaS Businesses
The fixed dock at the bottom of the iOS screen. Place there 4 app icons that are stable no matter
The Truth Behind User Immersion, User Churn and User Retention
Today’s post is about what I’ve just added in the glossary under “User Immersion” — hey, by the way, if
How Much Can You Get Away With As A Tech Company?
The discussion on whether I am or not an Apple-head myself can be put aside. Objectively speaking, even if you’re one
If You Increase Your Product’s Subscription Monthly Cost, How Many People Will Leave?
Yesterday’s article gave birth to a question from a B2B SaaS. It initially started with “What’s considered decent/good/great for monthly
A Quick Way To Call-Out To Users Emotions
A big element of reducing user churn through creating experiences is making people feel something. Not only that, but also
Why Reputation Is A Side-Effect Of A Designed Experience — Online Laundry & Cleaning Companies
Reputation and image. Same meaning, though the latter can also refer to visual in a literal sense. Today is about
4 Options For Tech CEOs To Go 1-on-1 With Their Churning Customers
It’s never been easier yet simply because it’s deemed impossible, very few CEOs happen to do this. I’m talking about
Tech Companies Should Be Aware of This Human Aspect
Flying was a hell of a problem until it was solved. Then, people built on top of that and now