Category: Strategy
I Wouldn’t Follow-Up And Here’s Why — Part 2. Reactions.
Following yesterday’s article, a few discussions started as a result. Here’s how a few of them went. Reader #1 “I
How Do You Follow-Up? I Wouldn’t. And Here’s Why.
I was answering this question that went like this “What is the best way to follow up after giving a
How To Design A Physical Location’s Experience
I’ve just came back from my Sunday walk. I’ve been to the shop which you might have heard of. They’re
What SaaS Companies Can Learn From The Wine Industry
Pre Scriptum: I’ve stated before that because one S in SaaS stands for service, let’s move our attention to what
How Tech Companies Evoke Feelings — Part 2: Snapchat’s Social Effect
As promised yesterday, the saga idea starts as of now. I was saying I’ll pick older articles of mine and continue
What Makes Or Breaks The Long-Term State Of A Company
The experience can make it or break it. I’ve changed my barber recently, went to a new one. The job
How Tech Companies Evoke Feelings
I was answering the following question: “What are customer retention techniques used by Facebook?” and the answer made sense for
4 Points About Understanding And Connecting To Your User — Range Rover vs Toyota Prius
Let’s talk experiences — I haven’t covered that so much lately. I was on Land Rover’s website some time ago.
Dear Mrs. CEO, How Does Your Company Sound Like?
As I mentioned in yesterday’s article, the voice assistants and how companies will need more and more a voice for
Here’s What CEOs Miss When It Comes To Planning
What’s your company’s stylescape? A quick trip to young you You were young and you were told having something put
Dear CEOs, Here’s What’s Better Than Money And The Epitome Of Elegance
The bible survived to today’s society ever since 6 B.C. That’s roughly 2600 years ago more or less. It’s hard
Dear Tech CEO, Here’s What We Have To Learn From Sexy Cars
Cars are sexy. They’ve got these curves and angles that look slick and refined. They (usually) come in shiny colours