Category: Reducing User Churn
How Do You Define An Engaged SaaS User?
I was answering the question in the title and here’s what I had to say. I run an experiences design
Why Searches Are Elegantly Simplistic And What Goes Through Your User’s Mind
Today is about searches. A bit of design and a bit of philosophy. When searching for something, you’d rather have
Don’t Hold Your Customers Hostages — Part 2, Monopolies And Blue Oceans
Based on the foundation of yesterday’s article, I’d like to take the narrative even further. There’s the phenomenon called the
Don’t Hold Your Customers Hostages. Facilitate Their Exit
I can’t know how much of a fan you are of online shopping but I do know about an aspect of
How To Convert A Free User To A Premium User — Part 2. Reactions.
Yesterday’s article was one of my best pieces so far — or so it feels, at least. If you didn’t
How To Convert A Free User To A Premium User
I was answering the question “What are the strategies to convert a free user to a premium user for a
What SaaS Companies Can Learn From The Wine Industry
Pre Scriptum: I’ve stated before that because one S in SaaS stands for service, let’s move our attention to what
How Tech Companies Evoke Feelings — Part 2: Snapchat’s Social Effect
As promised yesterday, the saga idea starts as of now. I was saying I’ll pick older articles of mine and continue
How Tech Companies Evoke Feelings
I was answering the following question: “What are customer retention techniques used by Facebook?” and the answer made sense for
One Easy Thing To Be Done Every Day By A Tech CEO
There’s this guy called Stephen King. Very prolific writer, over 200 short stories and published over 60 books. Chances are,
Here’s What CEOs Miss When It Comes To Planning
What’s your company’s stylescape? A quick trip to young you You were young and you were told having something put
What Newton Had To Say About User Churn in SaaS Businesses
The fixed dock at the bottom of the iOS screen. Place there 4 app icons that are stable no matter