Category: Experiences
Why Netflix’s Interactive “Bandersnatch” is the most important milestone this year for a tech CEO.
Surely you’ve heard about this big company called Netflix. A subscription-based streaming service that garnered over 130 million subscriptions. Not
Please Play God With Your Users
Whether you’re thinking about how to present a company’s car model in an interface builder, how to attract more creatives
The Fastest Way To Read Your Users’ Minds.
Look at their eyes. Analysing your experience’s performance starts with your user’s eyes. Be it a store, app or website,
Christmas Holidays Are Experiences
In truth, holidays are experiences as they’ve been continuously built on top of for many many years. We can even
Don’t miss the office opportunity. Experiences depth and the Playstation example.
Note: This article is not speaking about today — it’s speaking about the next years (day of writing: 24th Dec
How Experiences Are Built
Experiences require build-up. Take the example of a shoe collector. Everyone reading this has got a pair of a certain
How The East Kicks The West’s Ass – A Microanalysis of WeChat’s Experience
WeChat, in case you don’t know, is East Asia’s closest thing to the western’s WhatsApp. The only thing is, they
What happens when you break the rules of the tech industry
There’s this tech company which you might have heard about. Its app is used by people younger than you, it’s
How on top of utility you can add a layer that makes users go crazy about your product.
Today we’re looking at how on top of an utilitarian item, a layer of nostalgia, feelings and emotions is added
When is something worth telling people about?
This is a short one for a Sunday. The answer: when it makes you feel something. Could be bad, could
What Does “Elegant Simplicity” Mean For Your Tech Company?
Elegant simplicity is a fine line. A very thin thread. A balance to be found. ES is the answer that
6 Tests For Your SaaS Company
1. The Experience Is there an experience designed for your users? Is every step that they’re going through not only