Category: Experiences
How Tech Companies Evoke Feelings
I was answering the following question: “What are customer retention techniques used by Facebook?” and the answer made sense for
4 Points About Understanding And Connecting To Your User — Range Rover vs Toyota Prius
Let’s talk experiences — I haven’t covered that so much lately. I was on Land Rover’s website some time ago.
Dear Mrs. CEO, How Does Your Company Sound Like?
As I mentioned in yesterday’s article, the voice assistants and how companies will need more and more a voice for
Here’s What CEOs Miss When It Comes To Planning
What’s your company’s stylescape? A quick trip to young you You were young and you were told having something put
Dear Tech CEO, Here’s What We Have To Learn From Sexy Cars
Cars are sexy. They’ve got these curves and angles that look slick and refined. They (usually) come in shiny colours
The Truth Behind User Immersion, User Churn and User Retention
Today’s post is about what I’ve just added in the glossary under “User Immersion” — hey, by the way, if
How Much Can You Get Away With As A Tech Company?
The discussion on whether I am or not an Apple-head myself can be put aside. Objectively speaking, even if you’re one
A Quick Way To Call-Out To Users Emotions
A big element of reducing user churn through creating experiences is making people feel something. Not only that, but also
Why Reputation Is A Side-Effect Of A Designed Experience — Online Laundry & Cleaning Companies
Reputation and image. Same meaning, though the latter can also refer to visual in a literal sense. Today is about
Domino’s Pizza And What Tech Companies Can Learn From Them
Talking about experiences, last night I’ve been through one made by Domino’s Pizza. Naturally, it’s quite hard for them to
How To Lose A Battle But Not The War As A Tech Company – Shazam vs SoundHound
Shazam. When it came out, to be frank, I was on the other side of the river. I was on
For CEOs — On Intent
Everybody wishes each other Happy New Year, Merry Christmas or whatever the social norm is for that day/moment. However, without