Google Chrome is the king of browsers. As per statcounter.com, CHrome’s market share worldwide is 62.4%, meaning that more than half of the internet population is using it. To get a grasp of their leadership, Safari is following it with only 14.56% market share. To notice their hegemony from another angle, here’s a picture from the same website showing the preferred browser per country.

Needlessly to say, my main desktop browser is Google Chrome. Sheepish and proud.

Here’s one small feature that I want to talk about today regarding the Google Chrome experience. One that I use a lot and it did happen that when people saw me doing it they’ve asked “How in holy hell have you jumped so fast to a search result” — maybe you know it. If you do, that’s even better.

That one thing saves me a lot of time. Why is this relevant for tech CEOs who are looking to reduce user churn? Because it’s one of the many features that give Google Chrome the edge that, in turn, explains (at least partly) their dominance when it comes to browsers.

The Practical Bit

You’re a tech CEO. You’re leading a company and you want to keep users engaged in a stronger manner. Not only that, you want to make sure they don’t leave.

Chrome has this feature and we can learn from it. We can learn that saving people time is useful and generating revenue — but we know that. What we might tend to forget is that making it somehow possible to see their behaviour as they use your product goes a long way.

Back to the Henry Ford analogy, probably an extremely low number of people would have said “I want to press tab and then be able to bypass a page directly to the search results”. But surely if you’re seeing user behaviour and then you start noticing a pattern, something can be done.

Yes, indeed, probably whoever came with this was not going out of their way to find out about this, as they’re using Chrome themselves. This is where doing something for a tribe you’re part of comes into play tremendously. But here’s the bottom line:

Seeing with your eyes what goes in your user’s mind helps you unlock infinite value.

I know I don’t need to connect it for you that consequently it means more revenue. But I do know people tend to forget that, after going through X meetings in a day, putting out fires constantly and being flooded with papers or documents. It makes sense why one might forget.

Remember when you were pissed off about that government service that was working really slow and inefficiently? Save your users’ time — they’ll love it.

About Ch Daniel

I run chagency, an experiences design agency that specialises on helping tech CEOs reduce user churn. We believe experiences are not only the reason why users choose not to leave but also what generates word of mouth. We’re building a credo around this belief.

I’ve also created an infinitely-valuable app for sneaker/fashion enthusiasts called Legit Check that impacted hundreds of thousands over millions of times – check it out at chdaniel.com/app

Please share this with someone and subscribe to our newsletter!— helps us keep pumping content?