Surely we’re in the early stages of this industry called “influencer marketing”. It’s far from maturity and, in fact, it’s probably not even a baby yet.
At the same time, influencers have existed for longer than we’ve been alive. Jesus was one of the greatest influencers of all time — I’m not religious so don’t take it like that.
Objectively speaking, the character of Jesus influenced a lot of people, since Christianity is the #1 religion in the world, based on the number of … followers.
It is possible that the influencer marketing wave could be just a fad. However, thinking how different ingredients come into play, such as:
- People’s awareness for privacy on their social media platform
- Banner blindness
- Aversion against any kind of ad in general…
… and many others, it looks to me like influencer marketing is not going to go away — rather keep on growing.
That leads to one thing: we will have influencers in the SaaS industry. There are some even today, but because there’s so few of them, they don’t call themselves that.
When a new genre of music is invented, the first 3 people don’t call themselves “pop artists”. It’s only after there are many more people into that genre that they start calling themselves pop artists.
For the first 3 or 10, it’s just … “not a thing yet”.
The same situation applies to today’s SaaS influencers. But hey, all I’m saying in fact is that every micro-industry will have influencers.
Yes, there will even be shoelacing influencers, since I guess some people are obsessed (in a good way) about lacing shoes.
Why is that relevant to us today? Because they will need SaaS products to automate their activities?
About Ch Daniel
I’ve updated this signature in July 2020, so older mentions of the signature might not make sense.
I currently don’t write on this blog anymore. I wrote daily for 9 months on this very blog, but now I’m focused on building the CH Group.
If you want to follow my newer articles, check out the CH Group’s blog.
See everything I do here: Chdaniel.com
