Category: Reducing User Churn
How To Connect To Your Users
When compositing an image, the graphic artist has to be aware of the perspectives of the two (or more) pieces
How Evolution, Tech CEOs, Good and Bad Design Go Together
Good UX is inconspicuous. Let’s make sure we’re on the same page when we talk about UX here. If design
Why Netflix’s Interactive “Bandersnatch” is the most important milestone this year for a tech CEO.
Surely you’ve heard about this big company called Netflix. A subscription-based streaming service that garnered over 130 million subscriptions. Not
Please Play God With Your Users
Whether you’re thinking about how to present a company’s car model in an interface builder, how to attract more creatives
Are You Making It Clear For Me, Dear Tech Company?
I look at SaaS companies websites on a daily basis. This gives me the insight so as to see patterns
Facebook’s Turmoil And Their User Churn Rate
Arguably Facebook is not a SaaS business but what we consider and don’t consider SaaS is subject for another article.
How The East Kicks The West’s Ass – A Microanalysis of WeChat’s Experience
WeChat, in case you don’t know, is East Asia’s closest thing to the western’s WhatsApp. The only thing is, they
What C-Suite Executives (CEOs, CTOs, CFOs etc.) Need To Understand
“I wear a suit. I make money myself so you can trust me.” “I’m growing a beard, trust me, we’re
How on top of utility you can add a layer that makes users go crazy about your product.
Today we’re looking at how on top of an utilitarian item, a layer of nostalgia, feelings and emotions is added
When is something worth telling people about?
This is a short one for a Sunday. The answer: when it makes you feel something. Could be bad, could
What Does “Elegant Simplicity” Mean For Your Tech Company?
Elegant simplicity is a fine line. A very thin thread. A balance to be found. ES is the answer that
6 Tests For Your SaaS Company
1. The Experience Is there an experience designed for your users? Is every step that they’re going through not only