The idea of today’s world is to give. If you’re a cynical person, fine, don’t look at it as “making the world better” and all that.

Let’s look at it even objectively speaking: because everyone else does it and it’s a standard.

Wikipedia does it. Facebook does it. Google, Twitter, WordPress — a lot of them give.

Yes, they also ask. And they also misuse what we give them (see: Cambridge Analytica scandal and whatnot).

But we need to understand the dynamics. They gave in the first place.

That’s an idea for you. As a SaaS, you probably charge. Maybe it’s a good idea to plan to overprice something by a tiny bit, so you can “gift it” in the early days, when you’re doing the right things that don’t scale.

What I just said is one medium to reach a bigger goal. You can find another medium (feel free to email me what is that) but the target is the same: starting a relationship between yourself and your possible clients on nicer terms.

Not on “HEY! BUY THIS! IT’S $10!”

Rather, on “Hey, love what you’re doing. I made this and I think it can enable you to do more of it. Have it for free.”

See the difference? So plan your gifts

About Ch Daniel

I’ve updated this signature in July 2020, so older mentions of the signature might not make sense.

I currently don’t write on this blog anymore. I wrote daily for 9 months on this very blog, but now I’m focused on building the CH Group.

If you want to follow my newer articles, check out the CH Group’s blog.

See everything I do here: Chdaniel.com