I don’t know the exact quote but it goes something like “If you want to change the world, start with one person”.

And we don’t have to know it. That’s life advice.

When tackling user churn? It doesn’t sound as philosophical (and it doesn’t have to) — but more often than not it starts with one user.

The only thing is, it doesn’t stop there. Or after 10. It’s an ongoing process that has to go deep.

A/B testing, cohort analysis or UX are terms that might sound fancy to those who don’t know them.

Here’s something that doesn’t sound fancy, is not fancy, but works: if you want to reduce user churn, start with one user.

And go as deep as possible. After 100 discussions you may stop. Or when you’ve noticed a pattern. Whichever comes first.

About Ch Daniel

I’ve updated this signature in July 2020, so older mentions of the signature might not make sense.

I currently don’t write on this blog anymore. I wrote daily for 9 months on this very blog, but now I’m focused on building the CH Group.

If you want to follow my newer articles, check out the CH Group’s blog.

See everything I do here: Chdaniel.com