What C-Suite Executives (CEOs, CTOs, CFOs etc.) Need To Understand
“I wear a suit. I make money myself so you can trust me.” “I’m growing a beard, trust me, we’re
What happens when you break the rules of the tech industry
There’s this tech company which you might have heard about. Its app is used by people younger than you, it’s
How on top of utility you can add a layer that makes users go crazy about your product.
Today we’re looking at how on top of an utilitarian item, a layer of nostalgia, feelings and emotions is added
When is something worth telling people about?
This is a short one for a Sunday. The answer: when it makes you feel something. Could be bad, could
What Does “Elegant Simplicity” Mean For Your Tech Company?
Elegant simplicity is a fine line. A very thin thread. A balance to be found. ES is the answer that
6 Tests For Your SaaS Company
1. The Experience Is there an experience designed for your users? Is every step that they’re going through not only
One thing that your users might be thinking when they’re churning
People hate change. We’d rather postpone the moment when we have to make a decision and change something (and, implicitly,
When does the work your company has paid for expire? – tech industry follow-up
This is the extension from yesterday’s post – if you haven’t read it so far, have a look here. I’ve
When Does The Work Your Company Has Paid For Expire?
Before I answer the question in the title, a quick story. A common mistake designers do at the beginning of
Dear Mx. CEO, your time is short – so is your customer’s attention span
Apparently Mx stands for Mr/Ms/Mrs, it’s a gender-neutral title – the more you know! My aim with these articles is
What’s a practical example of these experiences you’re talking about?
Let me start by reinforcing the definition of an experience. As noted before, the assessment of an experience is rather
