What’s Your User’s Eye Candy, Mr/Mrs. CEO?
Eye candy. A very subjective word, much like beauty. To make the difference between eye candy and beauty, I’d say
How To Work Meaningfully And Find Purpose As A Tech Company (And Maybe As A CEO)
How I think meaning in life is found What’s worth doing as a tech company Why losing yourself in your
Tech Companies Who Do This Win. And They’ll Keep On Winning.
Why would it not be okay to have personal relationships where people just have to stick with you, but it’d
No, Your User Is Not The Dumbest. How To Stop Losing Customers Along The Way.
What I’ll be writing about today is something happens to you all the time. I was using an online service
How To Create A Video Consumption Experience
Powerful experiences are immersive. Here’s a micro-analysis. They get you hooked, catch most of your attention and take you “hostage”
2 Views On How To Distribute A SaaS Product
In retail, there’s always a bigger fish — most of the time, that is. Factories don’t sell direct to consumer.
How Do I Create A New Experience As A Tech Company?
Ideas are not original. DISCLAIMER: This post is not number-dense, mathematical or scientific. If the mere thought of talking about
How Word Of Mouth Is Generated For SaaS Products
Your product helped me with something? Good, thank you for that. Depending on how much it helped me, I’ll be
How To Price A SaaS Product Properly
Here’s a story about retail and then my translation of this story to SaaS industry. You’re paying for someone else’s
A Well-Designed Experience In Inescapable For The Customers Of Your Saas Product.
People can be aware that there’s a layer of virtual value in what you offer and still pay that 500%
How To Live Long And Prosper As A Tech Company. A Story About Sacrifice.
Does this look grim? The first bullet list? That’s what I’ll be talking. And the idea is not as short
How To Successfully Charge At Least Double For The Same Product
Think books. Paperback or hardcover – roughly we can look at them that way. The latter is more expensive –