If your pricing system makes you confused, asking questions like “Why are people not ok with paying this much?” then you might be forgetting one simple/fundamental concept.

We’re not paid the amount we deserve. Very rarely this value is synced with what we’re actually paid.

We’re paid based on people’s perception. Their estimate on how much we’re worth.

And that can be influenced by how the product:

• helps them
• looks
• feels
• resonates with them or their group
• is shareable or not, maybe people want to show it to others
• impacts their life

If you’re asking what I wrote in the first sentence of this post, it’s highly likely that you think it’s not a matter of “how much it helps” — the utilitarian value is there, you believe.

Then the problem might lie in how much people think the product is worth. Work on that.

About Ch Daniel

I run Chagency_, an experiences design agency — we help SaaS CEOs reduce user churn. I write daily on this topic and in similar areas. Here are my best pieces.

If I’ve helped you, follow me here and reach out: LinkedIn | Twitter | Email | Quora | YouTube 

I’ve also founded an app that went 0-200K users in its 1st year — chdaniel.com/app

If you want a more of a personal connection, here’s how to have that.

Illustration credits: VanBerlo