Mission-driven companies tend to perform better. At the same time, that’s just one advantage a company can have, in a sea of different special traits.

Nonetheless, for some people it’s easier to “pick up on a mission”, since it’s likely to have been in them the whole time.

Say if your SaaS has been helping SMBs do their finances better, maybe that’s what your mission is: helping SMBs get off the ground faster.

The beautiful thing is, sometimes you’re not alone in this mission. And if you’re looking to sell your company at a later point, then there are higher chances that a bigger company with the same mission would like to acquire you.

MailChimp has this mission: to help SMBs get off the ground faster. Eventually, I’m sure they will integrate something around finances, if their plan becomes a reality.

And that’s how you two connect — especially if your mission is clearly stated on your SaaS’ website.

I know, some people are cynical and believe the mission bit is just a PR version of “Why do I want to make money with this company” — but it doesn’t have to be like that.

More on this tomorrow.

About Ch Daniel

I’ve updated this signature in July 2020, so older mentions of the signature might not make sense.

I currently don’t write on this blog anymore. I wrote daily for 9 months on this very blog, but now I’m focused on building the CH Group.

If you want to follow my newer articles, check out the CH Group’s blog.

See everything I do here: Chdaniel.com