Category: Increasing User Retention
What SaaS Companies Can Learn From The Wine Industry
Pre Scriptum: I’ve stated before that because one S in SaaS stands for service, let’s move our attention to what
How Tech Companies Evoke Feelings — Part 2: Snapchat’s Social Effect
As promised yesterday, the saga idea starts as of now. I was saying I’ll pick older articles of mine and continue
LinkedIn Needs To Adapt To 2019 — One Important Thing That Needs To Be Fixed
Here’s something that I’ve encountered on LinkedIn that made me look at it with the stinky eye. Say you’re on
How Tech Companies Evoke Feelings
I was answering the following question: “What are customer retention techniques used by Facebook?” and the answer made sense for
One Easy Thing To Be Done Every Day By A Tech CEO
There’s this guy called Stephen King. Very prolific writer, over 200 short stories and published over 60 books. Chances are,
The Truth Behind User Immersion, User Churn and User Retention
Today’s post is about what I’ve just added in the glossary under “User Immersion” — hey, by the way, if
If You Increase Your Product’s Subscription Monthly Cost, How Many People Will Leave?
Yesterday’s article gave birth to a question from a B2B SaaS. It initially started with “What’s considered decent/good/great for monthly
Tech Companies Should Be Aware of This Human Aspect
Flying was a hell of a problem until it was solved. Then, people built on top of that and now
How To Reduce User Churn By Making People Spend Less Time – Part 2 | Follow-Up
Piggybacking on yesterday’s article, here’s yet another example of bypassing a screen (and a few seconds) for the user makes
How To Reduce User Churn By Making People Spend Less Time
Google Chrome is the king of browsers. As per statcounter.com, CHrome’s market share worldwide is 62.4%, meaning that more than
How To Lose A Battle But Not The War As A Tech Company – Shazam vs SoundHound
Shazam. When it came out, to be frank, I was on the other side of the river. I was on
Why User Churn Can Be Beneficial
User churn is a hole in the hull of a boat. Depending on how small of a problem it is,