Sometimes, your competition is just better. They might be doing better. That’s okay, you’ve got a long way to beat them.

If users are churning because of that, you can do something about it. And you should. Which is what my other articles are for.

Some other times, users are simply not having any more use of your product/service. They’ve done their thing, created more value but the exec that chose your company’s offering is leaving, they’re closing the branch that was making use of the software or they’re simply done with it. In the end, we all use tools to aid us in something but if the “something” (i.e. action) is what we’re done with, so is the tool.

You can almost do something about this (offer more) but that comes with time. One thing you can’t do in this regard is holding them (customers) hostage.

However, sometimes you really really can’t do anything about it. People die. Or they go out of business. Or they’re tired of running businesses any for longer and they leave an industry. They can also read something about spirituality and leave the common world for good, looking to turn themselves into monks.

Sometimes, shift happens. And you can’t do anything about it.

Not all churn is controllable. 0% churn is never going to happen if you plan to make it big. It is a stat that will stay at 0 for some time after you launch and until the day your company/product dies.

Looking forward to seeing the first case and looking forward to not seeing the second.

About Ch Daniel

I run Chagency_, an experiences design agency — we help SaaS CEOs reduce user churn. I write daily on this topic and in similar areas. Here are my best pieces.

If I’ve helped you, follow me here and reach out: LinkedIn | Twitter | Email | Quora | YouTube 

I’ve also founded an app (among others) that has got 6 digits in # of users — chdaniel.com/app

If you want a more of a personal connection, here’s how to have that.

Illustration credits: Benoit Drigny